a) To discover unique ideas in the field of commercial space activities;
b) To encourage enthusiasm and spirit in young specialists and students to pursue studies in science and aerospace, and to spur young minds to dare to explore and make innovations in space field;
c) To recognize talented individuals and help them develop innovative ideas for the benefit of humankind;
d) To provide young people with opportunities of meeting, communication and learning from each other;
e) To commemorate Mr. Heinlein, the late American fiction writer.